Founded in 1967 by Hans-Werner Aufrecht and Erhard Melcher in the German town of Affalterbach, Mercedes-AMG celebrates its fiftieth anniversary in 2017. The Performance division of Mercedes-Benz, it was an independent tuner of Mercedes Cars until Daimler, tired of losing to the upstarts, scooped them up in 2005. If you can’t beat them, buy them.
In 1971, AMG literally became an overnight sensation, with their red-painted AMG Rennsport 300 SEL 6.8 winning its class in surprising style at the Spa-Francorchamps 24-hour race while finishing second overall. It was truly the start of something big, that continues to this day with the Mercedes AMG Petronas Formula 1 and Mercedes-AMG GT-3 customer cars.
Mercedes-Benz and AMG began collaboration in 1990, which resulted in the first Mercedes-AMG production car, the C36 AMG. Other highlights through the years have included the Mercedes-Benz SLS AMG, the 63-series of Mercedes-AMG V8 engines, the SLS AMG GT3 and subsequent vehicles like the Mercedes-AMG GT, and the new family of 43- and 45-Series of sedans, coupes and convertibles.
It is through the last series of cars that Mercedes-AMG hopes to attract new customers to the brand. In this lineup, they can experience the most power-dense production four-cylinder engines in the segment.
It’s not just the car; It’s the experience.
Mercedes-AMG does not just exist as a brand of cars or engines. Fully encompassing, owners are able to take advantage of the AMG Private Lounge online portal to share their experiences with other AMG enthusiasts. There will soon be around 400 performance centers in 40 countries. AMG Pit Radio offers owners the ability to reach out to the company in the case of a technical issue or to schedule service as quickly as possible. Currently available in Continental Europe, the program will be expanding to other markets in the future. AMG Performance Centers further the experience in Japan, Australia and the Middle East, where customers can learn more about the AMG Driving Academy, the AMG Collection and AMG in Motorsport.
The brand is famous for its “One Man, One Engine” credo that focuses on the energies of the skilled engine builders and craftsmen in the division. In addition to building a powerplant, they are building a piece of art.
Story by Mark Elias