Tag: Mattel

Mattel’s Matchbox Car brand goes green

Mattel’s Matchbox Car brand goes green

The maker of World-famous Matchbox Cars strive to use 100% recycled, recyclable or bio-based plastic materials across all Cars, Playsets and Packaging by 2030

The world’s largest maker of small (tiny) cars, Mattel announced their new program “Drive Toward a Better Future,” along with a product roadmap to make all Matchbox die-cast cars, playsets and packaging with 100% recycled, recyclable or bio-based plastic by 2030. The new program coincides with Mattel’s goal to utilize 100% recycled, recyclable or bio-based plastic materials across all its product and packaging lines by 2030. We’re guessing Barbie will begin wearing her dresses more than once now.

Girl with Matchbox Tesla
A new Matchbox fan holds the Tesla Roadster.

First up: Matchbox Cars Tesla Roadster

The first Matchbox Car to be released by Mattel is a Tesla Roadster. It’s the perfect vehicle in the sense it is made from 99% recycled materials and according to the company, “certified CarbonNeutral.” The Matchbox Tesla Roadster will be available beginning in 2022.

The reimagined broader Matchbox brand will feature new product lines and packaging that will include:

  • More environmentally friendly and innovative materials across vehicles, playsets and packaging
  • Enhanced consumer recycling through product design and packaging labeling
  • The company will talk the talk and walk the walk by offering more e-vehicle models and electric chargers in Matchbox fuel station playsets.

Mattel and Matchbox Cars has a Car Czar

“Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,” said Roberto Stanichi, Global Head of Vehicles at Mattel. “Matchbox is committing to using 100% recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future,” said the Matchbox and Hot Wheels Car Czar.

If it wasn’t for a Matchbox set gifted to me by my Grandmother, I might have gone on to a legal or medical career rather than one that puts me in touch with a wide variety of vehicles to this day. Mark Elias Media Services would only be a dream!

Matchbox Gas Station
Matchbox Gas Station Playset.

Matchbox fans will immediately notice the commitment through zero-plastic packaging using paper and wood fiber materials, on shelves now. The first die-cast vehicle to have zero-plastic packaging includes the popular Matchbox Power Grabs® assortment featuring a variety of licensed and original 1:64 scale Matchbox die-cast vehicles, while an EV-themed five-pack is now available with a paper foam inner tray.

Zero-plastic packaging

Matchbox Cars electric models
Matchbox Cars electric models.

In addition to its use of zero-plastic packaging, Matchbox is promoting proper recycling and waste recovery. Designed for recyclability with recyclable parts, electronics in playsets are consolidated into a single, easily removable module to help make the local e-waste recycling process easier. Matchbox is also exploring ways to reduce energy use, carbon emissions and waste in operations, while delivering the same standard of excellence across Matchbox products.

For more information on Matchbox sustainability commitments, you can visit:  http://www.matchbox.com/sustainability/

*The Matchbox Tesla Roadsters have been certified CarbonNeutral® by Natural Capital Partners with carbon offset credits going towards preserving grasslands in Colorado and Montana.